![]() In order to determine which of the two brands will ‘win’ the World Cup, SportsPro looked at data compiled by Venngage, which considered trends and marketing tactics from both companies, to decide which will dominate this year. Nike, which has invested heavily in soccer since the World Cup was played in the US in 1994, is supplying shirts for ten countries, while Adidas will take 12 of the 32 nations, but claims that 60 per cent of players will be wearing its boots. The German brand, however, has said it expects only a limited financial impact from this summer, citing the “lower financial opportunities” in Russia compared to those of other World Cups. Adidas, which has supplied the World Cup match ball since 1970, has a deal to serve as the official sponsor of the tournament until 2030. The 2018 Fifa World Cup, featuring the top 32 national teams on the planet and thrashed over 64 matches in 12 venues, across 11 different Russian cities, represents the biggest, most prestigious sporting event on the planet when it kicks off on 14th June.Ĭentre-stage amidst the brand battle for dominance to gain cut-through and return-on-investment (ROI), are sportswear manufacturing rivals Adidas and Nike, who have gone head-to-head for years in a bid to become the world’s top soccer apparel brand.īoth companies have made the biggest investments in soccer and boast some of the best marketers and the biggest budgets in the game. ![]()
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